How to Argue with Conservatives
From UCBerkeley News:
In another chapter I tell progressives how to talk to conservatives. This is not rocket science: you should show respect, know your values, always reframe, and say what you believe. The important thing is not to accept their framing of the issues, nor just negate their framing — that just reinforces it. Simply confronting them with facts won't help. Frames trump facts. The facts alone will not set you free. You have to reframe the issues before the facts can become meaningful and powerful.
Some conservatives are ideologues and you're not going to sway them. But most conservatives are nice people. What you want to do is activate their nurturing model, engage their empathy. Ask them who they care about, what they care about, and why. Find out where their empathy lies. Connect with the part of them that shares your values, and get that to spread to other issues.