Tuesday, August 03, 2004

The Beauty of Drink Comps

From Las Vegas Advisor:
We tend to take it for granted, but that free drink is the most potent comp a regular guy can get these days. The arrangement isn't universal-many Native American casinos don't serve alcohol, and in some places, Indiana for example, it's illegal to comp booze-but in the majority of casinos the deal is standard: Play a roll, get a drink. It's that simple. And most keep serving up the free ones as long as you're actively playing the machine. That means that if you get lucky and hit a big video poker hand (or slot jackpot) early on, you can enjoy several complimentary cocktails on a ten-dollar bill. On the other hand, if you play your credits all the way down to zero you might think, "That was a great way to get a ten-dollar beer." But the reality is that the tried-and-true drink-for-play arrangement in a casino is one of the strongest deals going. Let's break down the numbers.
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This deal is so strong, the choice to play rather than pay makes sense even when considering the purchase of less-expensive soft drinks, or when you play on very bad schedules or slots. Say a Coke costs just a dollar and a 25-cent slot machine has a big 9% hold. Playing $10 through one time costs 90 cents compared to forking over the buck. The leeway to play isn't as wide, but it's still a money-saver.

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